I bumped into Ian Ayres’ personal web-site last night. He is author of Super Crunchers. The prediction tools page includes a few free, fun tools some of which are mentioned in the book. One that I especially liked is the tool to predict how long you’ll live. Two tools are included one of which is from my employer, Northwestern Mutual. Give it a shot. The results may surprise you! Click here to “Play the Longevity Game”.
Archive for the ‘Books’ Category
Super Crunching Tools and the Longevity Game
Wednesday, November 7th, 2007The Cost of Spam – A Long Tail Perspective
Tuesday, November 6th, 2007
Chris Anderson, author of The Long Tail: Why the Future of Business is Selling Less of More
, recently addressed the connection between global warming, public relations spam and magazines in his blog. I got a kick out of his comments since he included as spam the “blow-in” magazine subscription cards that drop out of magazines on to your floor. He says…
Our circulation department wants to put in as many as possible, because five cards have a slightly higher chance of one being sent back than four, and six is slightly higher yet. As long as those cards earn more in subscriptions than the cost of paper and print, they’re consider a good thing from the circulation department perspective.
He goes on to say that editors hate them because of the grief they create for readers. AMEN!
It just so happens that a few weeks ago I ordered a subscription to Wired which he edits. The cost of the one year subscription is only $10 bucks. But what’s the cost to my back for bending over and trying to pick those slippery cards up off the ground?
I’ll count the number of cards in my first issue and report back!
(Cross posted at Random Thoughts.)
Analytical Black Jack
Monday, October 29th, 2007
I started listening to the audio book Bringing Down the House while working in the yard this weekend. As the subtitle suggests, it is “The Inside Story of Six M.I.T. Students Who Took Vegas for Millions.” I was immediately captivated by this true story. The participants used relatively simple analytical techniques to “count” cards and bet big when the count was in their favor. This book reads (or is a great listen) like a thrilling fiction novel. I drove my car around the block twice tonight to allow the iPod to finish a chapter.
An abridged version is available at Amazon. I downloaded the unabridged version from my local library account at NetLibary. That version is published by Recorded Books.
Book: Super Crunchers – Thinking-by-Numbers – Ian Ayes
Monday, October 15th, 2007
Ian Ayres’ new book Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
just landed on my desk. I’m looking forward to diving in this weekend while flying to Boston. According to the dust jacket, “number crunching affects your life in ways you might never imagine.” Hard to argue with that. Steven Levitt, co-author of Freakonomics
, calls the book “Groundbreaking…Not only is it fun to read, it just may change the way you think.” I look forward to finding out.
Amazon has a brief video of the author. Click here to watch it.



