I’m a bit behind sharing my recent reading list so I’ll try to spend some time over the next few weeks providing some recommendations.
I “listened” to the audiobook of Click: What Millions of People Are Doing Online and Why it Matters on my iPod. This is one of those fasicinating books that makes one think, “How can I get a job like that?”
Bill Tancer mines the gold found in search-engine data. I imagine him sitting in front of a computer screen with a massive amount of data starting his day by saying, “OK. What can we learn today?” What he learns is fascinating. From prom dresses to porn to politics, he uses search data to understand and predict consumer behavior. No need to search for this book — just “Click” on the image and get a copy for yourself!
While poking around TED yesterday, I was surprised to notice that the standard five star video rating system had disappeared. (I’ve been watching TED videos on my iPod Touch instead of the web-site all year so the stars may have left awhile back.) After finishing the video, I clicked rate and the following popped up:
