Listen to The Innovation Zone blogtalkradio episode “Outsmart”. In it, TK (a.k.a, TK) interviews James Champy regarding his latest book, Outsmart!: How to Do What Your Competitors Can’t“. Champy is co-author of the extremely popular book Reengineering the Corporation which was co-authored with Michael Hammer in the early-1990s.
In Outsmart!, Champy provides many examples of practical results achieved my corporations. Much of the focus is around business models versus product and service innovation. He refers to this type of innovation as “reengineering on steriods” and contrasts it with his earlier work. He mentions that all of the examples in the book make aggressive use information technology.
Many of the companies in the book could not have existed when the earlier books were written because of the changes in technology…Technology today is the great enabler of business and process change…Companies that couldn’t have existed when we wrote the reengineering book, but can exist today because we have a new technology infrastructure that allows us to operate in fundamentally different ways.
According to TK, it’s a quick read full of insight. Looks like one to add to the reading list.
