Is it me or does the phrase “prediction market” seem to be one of the latest buzzwords? McKinsey Quarterly recently published an article about regarding the Promise of Prediction Markets. The article is actually a roundtable discussion with several industry experts including practitioners from Best Buy and Google, a U of Chicago law professor and the author of The Wisdom of Crowds.
Obstacles discussed include organizational, cultural, legal and regulatory challenges.
Interesting stuff!
Note: The link above will probably only show you the abstract. Provide McKinsey a valid e-mail address and you’ll have access to a wealth of interesting articles.